If your blog has an abandoned look, it’s not going to work in your favor; you have to find ways to consistently update it so it stays fresh. You have to take an active part in updating your blog on a regular basis, and another good source of content is contributions from your readers. If you apply the principles we’ll be discussing below, your visitors will look forwarding to seeing the exciting new content that will regularly be appearing on your blog.
Posting Series: Series of posts can generate some long term readership for your blog, rather than short posts which may only bring one time readers. If you offer interesting content in your series, people that read part of it will come back for more. Give your readers a reason to come back by creating a series which will consistently add new content to your blog. Your new visitors will be keen to give you feedback when you hook them up this way. There is no reason to make the series too long, you can wrap it up in 3 posts. For success with this method, make sure you do it with consideration so your readers don’t give up reading midway. Let People Comment: It’s not a good idea to disable comments on a blog, as this will discourage participation. Allowing comments makes your blog seem friendlier and more open to the world, which is what you should be aiming for. By encouraging reader participation in your blog, you help to keep it current and active. Of course, not all of your readers may actually land on your blog -some might be viewing it via an RSS reader. Even so, you should keep your blog open for comments, as you’ll always get a certain number of actual visitors. One way to encourage comments on your blog is to search for related blogs, preferably popular ones in your niche, and do some commenting of your own.
Don’t Overlook the Value of Shorter Posts: Even short posts can help to populate your blog and keep it fresh, so don’t feel everything has to be long. Even a couple of paragraphs can make for a good post as long as it’s interesting to people in your niche. Creating such pieces won’t take you much time, but it will still show your readers and the search engines that your blog is active. These “fillers” can be quite useful, both to you and your readers, so get into the habit of using them when you don’t have time for something more substantial. No matter what niche you’re targeting on your blog, you can always find something that’s nifty but makes a major difference to your blog in the long run.
Your success will depend on keeping your readers happy with new and fresh content regardless of whether you have one blog or a network of blogs.
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