Many people have spent a lot of time speculating about Google’s dupe content filter because this filter is one of today’s biggest, blackest holes whenever it comes to SEO today. This has left many people wondering how this filter works and why other Search Engines don’t use it. Some people have even wondered if Google is wrong here.
To begin with, you need to understand what Google defines as dupe content. Google will overlook a couple of web sites that have the same content on them but if there are a lot of web sites with this same content, then Google will no longer see it as original. This is regardless of where the content originated, which isn’t always fair because this process isn’t always accurate and furthermore if your content has been plagiarized, then there isn’t always a lot that you can do about it. Plagiarism is especially difficult to combat since there are billions of pages indexed by Google.
If any of these things happen to your web site, then your rankings with Google are going to drop severely. You will then need to wait at least 7 months in hopes of recovering from this. Of course, there are some domains who will never recover.
Now that you can see how dire the consequences can be, you probably want to know how to avoid having this happen to your web site. Unfortunately, there really isn’t anything that you can do. Google works very closely with CopyScape.com to find any strings between 8 to 10 words long that appear on numerous web sites. Of course, you’d think that there’d be a better system than this in place. For instance, Google could hire humans to ensure that what they are penalizing really is dupe content. Unfortunately, this isn’t something that Google has chosen to do and until they do, there really isn’t anything that you can do here.

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