People are beginning to realize that there is a lot of power in article marketing. This is the reason why you will find a lot of people online today who call themselves “article rewriters.” The power that these article rewriters hold lies in the fact that you can build thousands of backlinks in this way that will bring you a lot of traffic now and into the future.

Unfortunately, article marketing is not perfect. For instance, Google has done away with any backlinks that lead to duplicate content and thus you won’t get nearly as many backlinks anymore. Article rewriters claim to be able to help you get around this by replacing words, rewording sentences and reworking paragraphs to make these articles unique looking for the Search Engines. However, this is all they do and thus this content isn’t any good.

Articles that are created in this manner are usually very hard to understand. This means that nobody will read these articles or look at your resource box and get to your web site. Of course, if they don’t get to your web site, you won’t get any sales and thus your articles will be worthless.

There are also some computer programs that can do this work for you. These programs still require a human read through the article after it is created and this is still a lot of work.

Now that you know what both the benefits and the drawbacks to these types of articles are, you will probably want to make sure that you get original, unique content from now on. The best way in which to do this is by hiring a copywriter. In the end, the money that you spend to pay for a good copywriter to write articles for your web site will be well worth it.

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