Which is best for you, the authority website or the mini site? Both types of sites have their own pros and cons. Keep in mind that there is no rule that states you must choose only one. You can benefit in special ways from using both. Sometimes the choice as to which is better suited for you will come down to a simple matter of preference. Don’t do anything though until you’ve learned more about your choices. After you have a good base of knowledge, then you will easily be able to make a decision.

Bear in mind that with minisites, you have to optimize them around one main primary keyword phrase that fits certain criteria. Let’s face it, Google does not like the “thin” minisite model, but that does not mean you cannot make money promoting them. If you want to rely heavily on minisites, then you must really have all your information be as accurate as possible. Your choice of keywords will determine whether or not you make money, or not. It is possible to rank a minisite very highly for very narrow terms. Deciding between authority and mini sites can be explored from several angles. In addition to ten mini sites you could have one large authority site. But how do you get traffic to them all? You’ll have to duplicate your efforts for getting traffic for each one of the ten mini sites. The larger authority site will also require time and attention for driving traffic. The difference is that you can deliver traffic to one page within the same site with authority sites. In other words you can leverage your time better with authority sites. You’ll find that larger sites have an unique value known as the stickiness value. A mini site has nothing to make it sticky because it is so small and with limited content.

Authority sites can give you the benefit of ranking for keywords and phrases you might not have expected. It’s very possible that your site will start ranking for keywords that are synonyms of your chosen keywords. You can then exploit those new key-phrases to improve your rankings even further. You will have to analyze the synonyms for which you are ranking, but you can expand into other keyword phrases based on the synonyms. This tends to happen with plenty of established authority websites. Of course, it does take some time for this to happen, so be patient. Because all your marketing ventures are unique, it’s important to consider them all separately. Because one venture is so different from the next, it is important to adjust your marketing efforts accordingly. So it is almost unwise to make a blanket statement that a mini or authority site is not a good idea for all markets and business applications.

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