Turkish Airlines was founded in May of 1933, not too long before the break out of World War II. Initially, they were a very small company with only four airplanes that could carry a total of twenty three passengers. 1945 was the first time they added any new aircraft to their fleet. They recently received one of the twelve Boeing 777-300ER airplanes they ordered, which is a highly advanced long-haul aircraft. Thanks to their route expansion strategy, the airline has seen climbing profits over the past five years. There has been significant development of the company since the days when its fleet was comprised of four small aircraft, with Turkish Airlines having learned some critical lessons along the way.

Turkish Airlines was awarded the “Market Leadership Award” 2011 by ‘Air Transport World’, a leading magazine within the aviation industry. The internationally recognized award was presented to airline officials in a ceremony held in Washington D.C.

Most business around the world have faced significant challenges due to the state of the global economy over the past few years. The airline industry is universally recognized as following national and global economies, in general. Yet Turkish Airlines has flown in the face of economic movements, which should stand as a testimony to its strong marketing ability and management strategies.

Turkish Airlines signed a curious marketing partnership with Caroline Wozniacki, the world’s number one women’s tennis player in late 2010.

This move is clearly a strong play in the effort of brand recognition on an international scale. Miss Wozniacki is poised to become the Turkish Airlines representative for their Business Class. European tennis lovers are the primary target audience for the airline’s high profile spokesperson. The player will star in commercials for the airline and appear at public relations events throughout the course of her three year contract.

This is good news for members of Miles & Smiles because things will be a lot more convenient once technology and innovative measures take place. These reward program members can receive important updates to their accounts via a new messaging application. The essence of this service is to make members aware of the status of their accrued miles. This is essential info because it can affect a members benefits as well as the needed level requirements. The whole purpose of this is to give the customers updated information about their accounts so that they can use them to the best of their ability.

There have been many benefits derived for Turkish Airlines as a result of them diversifying their marketing efforts.

Any successful business understands the logic behind putting this basic principle to good use. But still, available funds are not always spent so wisely by any business, yet Turkish Airlines recognizes the wisdom of reinvesting in their business. In this case, it’s not just the airline that has increased in strength and branding, but passengers also get to enjoy the benefits too.

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